The Ben & Jerry's Story

I spent my summer vacation at a running camp in Vermont, which was amazing.   One of the best parts was a trip to the Ben & Jerry's plant on my way to the Burlington, VT airport.  I was surprised by the number of people, it really has become a tourist attraction with tours every 15 minutes from 9am through 9pm every day in the summer.  The campus had a fair-like quaility with food booths, games and numerous photo opportunities.  (see below)

Old Spice Commercial Guy

Interesting case of viral social marketing.  The guy in the Old Spice commercial has started recording videos in response to twitter questions that he recieves.  There are lots of them, here is one he did for George Stephanopoulos.

Should CEOs and Executive Directors Use Social Media? (from Beth Kanter)

Link to Beth's Blog

The NASSCOM India Leadership Forum has multiple tracks based on theme.  It also has a track that takes place in a large room with roundtables and a designated discussion topic and facilitator.  These sessions are not for presentations, but for disscussion and sharing of ideas.   I was asked to facilitate a session on the question, "Should CEOs and Executive Directors Use Social Media?"

January 2010 Rare Board Meeting / Rio Ameca Site Visit

The January board meeting was a fantastic event at a beautiful spot in Sayulita, Mexico - about an hour from Puerto Vallarta.  It was a huge event with numerous campaign managers, Guad staff, partners, experts, board members and supporters of Rare all in attendance at various points from Thursday afternoon through Saturday.  The Guad 8 cohort was impressive and excited to begin their campaigns.  Perla from Loreto Bay was there with Ulysses, a fisheries fellow who happens to be her husband to speak on the Loreto Bay campaign.  Numerous partners from CONAP, COBI, UNEP and others provided great color and context on a variety of topics such and reciprocal agreements, non-take zones and shared catches.  Keith gave a wonderful presentation about the AZE cohort as well.