Rare Program for Sustainable Fishing in the Philippines (PEP2)

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Making your Campaign Song the Number One Most Requested Song

There is a song revolution in Philippines 1 campaigns.

Deza has tribal beat campaign song, Cathy produced an album with kids of fishers singing songs about the MPA, Cherry had a US-based singer/writer composing a song about Lanuza Bay, Tian had a barber turned singer-composer, Venal had a bubbly singer coming from the ManComm, Ruby sings her own campaign song and Anabele and Sheryll are producing their own.

These campaign songs range from very emotional to festive, from fast paced to slow beat; we have enough songs to produce 2 albums. Most of the songs are now on air, in local radio stations, sung in Monday flag ceremonies and played as opener in campaign activities.

But have you ever wondered how you can make your campaign song on Number ONE in Most Requested Songs list? Paul suggests to your ask friends and family members to call the radio stations where the campaign song is aired to request it to be played, very soon the station will notice that song is gaining popularity prompting them to play it as often as possible. Two previous campaign songs became No. ONE for several weeks by following this simple and easy tip.

According to Paul, creating a demand from the listeners themselves is the best way to gain widest reach and sustain interest. Send your song to as many people as possible. Visit people in person whenever possible, and try to talk to people directly. Send your record to local radio stations that play similar songs. If the record station plays your song, more people will hear your song, and with proper representation, your song can grow into a hit. Creating a video and uploading them into social networking sites and youtube will also create buzz.

Comentarios (4)

thanks for this great blog. The challenge is on: who can make their campaign song n 1?

Ate Ruby, that's an interesting proposition. Can you lead a discussion among your fellow CFs so we can make this possible?

Fel, we made a jingle. Some made songs. Then combining all 12 we have an album! sounds great, isn't it?

cool. keep us posted if any of the songs reach number one - or anywhere close.

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