Children mobilizing pride for the Golden monkey in Yunnan, China

This field visit focused specifically on the activities and progress to date of The Nature Conservancy’s Rare Pride campaign running in Baima Snow Mountain Nature Reserve. The campaign is working to reduce fuelwood consumption and targeting a few specific audiences, including farmers who use fuelwood to prepare cooked food for livestock, and women’s groups who lead fuelwood collection for the purposes of cooking in villages. Sina Zhuoma, a reserve staff member, is the courageous and lovely campaign manager overseeing this campaign and partnering with these key audiences to make an impact.

We visited a Tibetan school, where teachers and students had dancing, contests and other activities planned to raise awareness about deforestation and to inspire pride in the Golden monkey.