To protect the world's biodiversity and ensure sustainable development, WWF International cooperates with international partners to implement its global conservation framework. This plan seeks to: combine traditional combination effort with research to identify and address the processes contributing to biodiversity loss and unsustainable use of natural resources; focus efforts on areas that need the most help; and leverages the influence of individuals, policy makers, and industry leaders to direct world sustainability efforts.

Mission Statement

WWF International's mission statement is to preserve biodiversity, protect the places where the world's species live, and reduce humanity's footprint (impact) on their natural habitats.