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Participate in our events at COP11:
Friday, 12 October, 10:00 – 12:00, HICC (CEPA Fair venue)
Highlighting Communication, Education and Public Awareness (CEPA) bright spots around the world
For too long conservationists have focused on problems—overfishing, deforestation, species extinction, climate change. But naming the problem is very different than sourcing the solution. Rare finds what works and uses its Pride methodology, a combination of communication, education and behavior change science, and scales community-led innovations.
This event will raise awareness of innovative CEPA (Communications, Education, and Public Awareness) programming taking place around the world and promote and advance successes of local leaders using CEPA to achieve conservation results in their communities. David Ainsworth from the Convention on Biological Diversity will highlight the importance of CEPA for the CBD, and other global experts and Rare alumni will present CEPA tools and methodologies which they have successfully deployed on the ground.
Wednesday, 17 October, 18:00 – 22:00 (Dinner and Drinks provided), HICC (CEPA Fair venue)
CEPA is Pride: Using the powers of social marketing to change behavior and achieve the Aichi Targets
Led by Rare’s Social Marketing Director Brian Day, this dynamic social marketing workshop will encourage interest and increase knowledge about the role of a targeted communications strategy to achieve impact. This session draws from the best of Rare’s 200+ campaigns in 50+ countries to inspire COP 11 delegates and guests to more effectively use CEPA to achieve measurable conservation results.
Brian Day has over 35 years of experience in environmental communication and education including as the project director of the global USAID project to take social marketing into environment.
For more information and to RSVP, please contact Britta Garfield at firstname.lastname@example.org