根据大家目前项目的进展， 跟大家再分享一下社会营销材料制作和评估的流程， 请大家按照这个流程一步步走， 谢谢！
COMMS CLASS: VIDEO/AUDIO TIPS
1. Only use video for stories that deserve video. (For instance, we don’t need video of someone giving a power point presentation. Children playing with a mascot or interviews with various stakeholders make useful video.)
2. Whereas shooting too many photos is never a problem, shooting too much video or audio is a nightmare. File sizes should never exceed 1GB and should normally be MUCH smaller.
3. Hold all shots for ten seconds. Literally count to ten.
4. Remember always to turn off the camera after you have recorded what you need. Otherwise, you will end up filming your shoes as you walk down the street. You will not normally need continuous video. Often one minute at a time is enough. REMEMBER: The attention span of most online video watchers is no more than three minutes.
his is the first in a series of guides for various elements of communications. Stay tuned for more classes throughout the summer. The communications team is always available as a resource if you have any questions or ideas.
This first class talks about the classic elements of a popular media story. The same concepts can be applied to press releases and blogs.
WRITING 101: ELEMENTS OF A STORY
1. Lede. The basic structure of a story begins with a lede – the first few lines of the story that need to grab the reader’s attention. [Factoid: Printing presses used to use lead in their machinery, so to avoid confusion the word “lede” was spelled differently.] Typically, there are two main types of ledes: the anecdotal lede and the news lede.
A documentary entitled "Rare Pride," about Hunchun Campaign Manager Lang Jianmin, is currently featured on the Web site of the Washington, DC Environmental Film Festival: http://www.dcenvironmentalfilmfest.org/forum/green_short_films/67. If you haven't seen the video, it's a great chance to learn more about the power of building community pride in conservation.