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社会营销材料制作和评估流程
Posted by yanfangcun on 2011-12-19 |
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根据大家目前项目的进展， 跟大家再分享一下社会营销材料制作和评估的流程， 请大家按照这个流程一步步走， 谢谢！
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2011-7-18 opening ceremony' pictures（开学典礼）
Posted by swlmao on 2011-07-20 |
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今天是令人激动的一天！ 我们的第二期项目主管湿地先锋者们回到了学校， 开始了大学第二阶段的学习。先锋者们还增加了一位新成员， 是鄱阳湖的郭怡川， 旭东的搭档。今天先锋者们都获得了不同的奖项， 也清楚了这六个周的任务，还特地为项目计划的顺利完成进行了详细的分析和
制定了一周的行动计划。
大家分享的旅程图， 让每个人都很激动， 我们这28周一路走来， 翻越高山， 跨越大河， 穿越沙漠，走过平川， 传播了自豪的种子，领略了自豪的魅力，也经历了自豪的风雨。但在大家的脸上， 看到的是自信，认真，执着和阳光！ 先锋者们， 加油！ 我们为你们自豪！你们是最棒的， 相信你们这六周也会一样精彩， 我们期待一起欣赏风雨后的彩虹！
--Angela Cun
图一：诗扬校长的发言，“湍急的河流中，驾驭好你们的大象”
图二：领奖咯，来张低调不露脸的。
“最佳勤奋奖”——汪仁平 老汪作业交地最勤最按时，这奖非他莫属，在发表获奖感言时仍谦虚的说“老牛仍需多努力，多付出呀。”
“最佳媒体曝光奖”——伍旭东 还是他那句名言“受苦受累不后退，掉皮掉肉不掉队！”大家共勉。
“最佳沟通奖”——张宏 大家开玩笑说，办公室10个电话里，有9个是张宏打来的，虽然有点夸张，但张宏同学不耻上问，积极与培训主管沟通的精神值得嘉奖和学习。获奖感言“之前因自己的工作时间不能全部投入项目，但感谢王愉老师和其他伙伴的帮助。”
“最佳筹资奖”——庆保平 在淡水河谷的16个入围项目中，庆庆的自豪项目拿到了五个优秀项目奖之一，还在前期就筹资成功，真棒！获奖感言“获得淡水河谷的奖很幸运，因为这7个项目中，只有我的项目在参选范围内，如果其他伙伴有这个机会也能获得。”
“最热心助人奖”——韦宝玉 宝玉除了忙乎自己的项目，期间还去其他伙伴的项目地帮忙，解别人的燃眉之急。获奖感言“去其他人的项目地，也是互相学习、沟通、扶持的过程，希望未来彼此间有更多合作。”
“最佳监测奖”——姚毅 姚哥除了做鱼类监测外，还做了鸟类、植被的监测，在各项目中处于领先水平。
“最受关注奖”——陈河 瑞尔COO及温迪的到访使东寨港成为China2中知名度最高的项目点，由此冲出亚洲，走向了世界。获奖感言“谢谢瑞尔给的机会，使项目点推广到了国际。document
2011-7-18 class note--Review the past 28 weeks（课程记录-回顾过去的28周）
Posted by TYin on 2011-07-19 |
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开学第一天，项目主管们回顾了过去这28周的经历，跟久别的老师和同学们分享了自己关于自豪项目的最大收获、个人的收获及挑战等，想了解更多请见附件吧。
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2011-7-18 class note--action plan（课程记录-行动计划）
Posted by TYin on 2011-07-19 |
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开学第一天下午，艳芳老师引导各项目主管们做了个行动计划，大家对这一周的工作有了更清除的了解和详细的安排。
行动计划内容请见附件。
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Comms Class: Video and Audio Tips
Posted by jmccord on 2011-07-07 |
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COMMS CLASS: VIDEO/AUDIO TIPS
1. Only use video for stories that deserve video. (For instance, we don’t need video of someone giving a power point presentation. Children playing with a mascot or interviews with various stakeholders make useful video.)
2. Whereas shooting too many photos is never a problem, shooting too much video or audio is a nightmare. File sizes should never exceed 1GB and should normally be MUCH smaller.
3. Hold all shots for ten seconds. Literally count to ten.
4. Remember always to turn off the camera after you have recorded what you need. Otherwise, you will end up filming your shoes as you walk down the street. You will not normally need continuous video. Often one minute at a time is enough. REMEMBER: The attention span of most online video watchers is no more than three minutes.
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Comms Class: Writing 101
Posted by jmccord on 2011-06-29 |
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his is the first in a series of guides for various elements of communications. Stay tuned for more classes throughout the summer. The communications team is always available as a resource if you have any questions or ideas.
This first class talks about the classic elements of a popular media story. The same concepts can be applied to press releases and blogs.
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WRITING 101: ELEMENTS OF A STORY
1. Lede. The basic structure of a story begins with a lede – the first few lines of the story that need to grab the reader’s attention. [Factoid: Printing presses used to use lead in their machinery, so to avoid confusion the word “lede” was spelled differently.] Typically, there are two main types of ledes: the anecdotal lede and the news lede.
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Lang Jianmin in the DC Environmental Film Festival
Posted by sean.grundy on 2011-02-21 |
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A documentary entitled "Rare Pride," about Hunchun Campaign Manager Lang Jianmin, is currently featured on the Web site of the Washington, DC Environmental Film Festival: http://www.dcenvironmentalfilmfest.org/forum/green_short_films/67. If you haven't seen the video, it's a great chance to learn more about the power of building community pride in conservation.
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Wu Xudong on national television!
Posted by sean.grundy on 2011-02-14 |
3 Comments
A wetlands cohort Campaign Manager, Mr. Wu was recently interviewed on CCTV about his work at Poyang Lake: http://www.tudou.com/programs/view/9WZRDr9PRMY/
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