Unveiling the Black-necked Crane Mascot (english)

On November 7, 2009 Rare held a festival related to their Black-necked Crane pride campaign at the Dashanbao Nature Reserve in Yunnan Province, China. The festival included a number of different activities and attracted a large crowd. The following is a photo essay of the event.

I’m not sure when Rare’s Dashanbao festival officially started, but soon after the Black-necked Crane mascot first emerged, he attracted a large crowd of locals, and the lively event was underway.

Protecting the Black-necked Crane in Dashanbao Nature Reserve

Up on the high plateau of northeastern Yunnan Province, where many Black-necked Cranes spend their winter, the cheeks of the local population are painted by the wind with what is referred to as the "highlands red." I became accustomed to the red glowing cheeks and runny noses of the local children, and after spending only four days at Rare's Dashanbao Nature Reserve project site, my cheeks were starting to look a bit red as well.

My main duty was to document the site and document Rare's activities via photography, which proved to be a difficult task given the intensity of the sun and wind at such a high altitude (more than 3,000meters). I did get a few good shots, however, and along the way I was able to ask many questions, understand the area and see how one of Rare's project sites actually looks on the ground.

情牵黑颈鹤 心系大山包——大山包保护区举办首届“迎鹤节”

2009年11月7日，云南大山包黑颈鹤国家级自然保护区管理局、美国瑞尔保护协会、中国昭通黑颈鹤保护志愿者协会共同在大山包保护区大羊窝集镇组织开展题为“情牵黑颈鹤、心系大山包——大山包首届迎鹤节”活动。

大山包自豪项目吉祥物--天天(Dashanbao costume-Tiantian)

迎鹤节巨幅广告

中文畜牧百科

中文畜牧百科，内容全面，很有参考价值。

http://baike.chinabreed.com/index.php?category

大山包保护区瑞尔自豪项目村民人工种草饲养牲畜技术培训

9月29日，云南省大山包黑颈鹤国家级自然保护管理局邀请区农业局畜牧中心高级工程师郭世祥，就大山包保护区美国瑞尔自豪项目人工割草饲养牲畜、草地管理技术对村民作了知识讲解及现场培训。 大山包保护区管理局为吸收利用国内外先进的自然保护理念和措施，提升大山包保护区的保护管理能力，更有效地保护黑颈鹤及其赖以栖息的高原湿地生态系统。结合大山包保护区美国瑞尔自豪项目及保护区实际，专题对大山包村及马路村村民200余人进行了《人工割草饲养牲畜、草地管理技术》培训，并发放相关技术培训资料。

自豪项目实施计划 (Campaign Operational Plan )

营销活动工作计划 (Marketing Activities Work Plan )

自豪项目Miradi文件 (Pride Campaign Miradi File)