Our campaign will ensure the health of the world’s 3rd largest coral reef by working with local fishers and communities to protect juvenile fish species by eliminating the use of beach seine nets and the practice of poison fishing.
— Gildas Andriamalala, Rare Conservation Fellow
Campaign for Sustainable Fisheries Management/Andavadoaka Coast will increase Andavadoaka's population of needlefish, mangrove fish, and reef fish by 5% by reducing the amount of poision fishing and beach seine netting by 2010-10-31 See full Theory of Change
Our symbol of pride is the juvenile fish diversity (Jack, Travelly, Blue sprat, Fusilier, rabbit fish, big eys scad.).
Slogan, Logo, messages and materials have been tested during the Morombe committee and village president General Assembly, individually with local authorities and presented during community outreach activities. The slogans we have proposed were: SLOGAN and LOGO To make it easy for the target audience to understand we design both the SLOGAN with the LO
Following the result of the "Vezo aho" campaign implemented in the Velondriake area to stop destructive fishing practice in particular beach seine and poison fishing, we agreed to follow up the campaign by targeting the migrant fishermen in their site which is Morombe, locating at 40km away from the central Velondriake area. Morombe shares the same fishing ground with the Northern region of Velondriake and their practice of beach seine and poison fishing is still remaining and constitute the principale threat to the region.
In the other hand, the Velondriake region communities are still excited to put their effort together to keep the momentum of the "Vezo aho" campaign and still continue some activities, distribute remaining materials in the Velondriake area to sustain their success.
Below are the first report of activities carried out during January, February and March 2011.
Have e look at this great visualisation!
The campaign also featured legislative signs that were put up near beaches to inform people of the rules of the marine protected areas.
Local Partner Executive Director
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