This poster is not just a poster.  This poster wonderfully depicts the characteristics of a great social marketing poster.  It potrays the 'pride' of Abaco... its beautiful beaches and lobster dinners; it has a clear and targeted message... 'Do you measure up?'; it has a clear call to action... 'Insist that the lobsters are at least the legal size of 5.5 inches'';  and it reinforces the main slogan... that 'Size Matters!  Great poster, d'Shan!!

This poster already symbolizes change for Abaco.  Fishermen have directly approached d'Shan (by phone and office visits) to become certified (the campaign's barrier removal strategy), fishermen have requested posters to distribute amongst other fishermen, and even previously-skeptical wholesalers are getting involved in the campaign and are REQUESTING posters to hang in their businesses.

So how can you make a poster so that it is not be just a poster???  Ask d'Shan about her skills in social marketing!!  :)