As one of her first Pride campaign activities, Bogii has collaborated with the Mongolia National Broadcast channel (MNB) to introduce a baby gazelle character into their long running Gobi Bear children's program. This program airs nationally every Tuesday morning and is widely watched by children and parents. Mazaahai, the main Gobi Bear character featured in these pictures, is the host of the show and loves to teach children about her animal friends.

Not only will this be the first time a gazelle has been featured on the program, but it's also one of the few endemic species on the show, which will help increase awareness and knowledge of native Mongolian animals. The baby gazelle character will be a permanent fixture on the show throughout Bogii's campaign and each show will feature 5-10 minutes of information about the gazelles habits, the grassland ecosystem it relies on, the threats it faces, and how children and adults can help.

The baby gazelle costume is being created now and will make it's grand appearance next Tuesday!